People test products inside the activation booth of South Korean skincare brand Medicube on April 10, 2026 in Indio, California. With a list of activations almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, which launched in 1999 with rebellious Rage Against the Machine, the chameleonic Beck, and rockers Tool, has become the tone-setter for the US festival circuit. (Photo by VALERIE MACON / AFP via Getty Images)

US singer-songwriter John Legend attends the 12th Breakthrough Prize Ceremony at Barker Hangar in Santa Monica, California on April 18, 2026. (Photo by Lisa O'CONNOR / AFP via Getty Images)

People test products inside the activation booth of South Korean skincare brand Medicube on April 10, 2026 in Indio, California. With a list of activations almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, which launched in 1999 with rebellious Rage Against the Machine, the chameleonic Beck, and rockers Tool, has become the tone-setter for the US festival circuit. (Photo by VALERIE MACON / AFP via Getty Images)

Festival-goers take photos at the activation booth of US cosmetics brand e.l.f. during the 2026 Coachella Valley Music and Arts Festival at Empire Polo Club on April 10, 2026 in Indio, California. With a list of activations almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, which launched in 1999 with rebellious Rage Against the Machine, the chameleonic Beck, and rockers Tool, has become the tone-setter for the US festival circuit. (Photo by VALERIE MACON / AFP via Getty Images)

People wait to get inside the activation booth of South Korean skincare brand Medicube on April 10, 2026 in Indio, California. With a list of activations almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, which launched in 1999 with rebellious Rage Against the Machine, the chameleonic Beck, and rockers Tool, has become the tone-setter for the US festival circuit. (Photo by VALERIE MACON / AFP via Getty Images)

A festival-goer gets her make up done in the activation booth of US cosmetics brand e.l.f. during the 2026 Coachella Valley Music and Arts Festival at Empire Polo Club on April 10, 2026 in Indio, California. With a list of activations almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, which launched in 1999 with rebellious Rage Against the Machine, the chameleonic Beck, and rockers Tool, has become the tone-setter for the US festival circuit. (Photo by VALERIE MACON / AFP via Getty Images)

US actor Billy Crudup and British actress Naomi Watts attend the 12th Breakthrough Prize Ceremony at Barker Hangar in Santa Monica, California on April 18, 2026. (Photo by Lisa O'CONNOR / AFP via Getty Images)

Australian model Miranda Kerr attends the 12th Breakthrough Prize Ceremony at Barker Hangar in Santa Monica, California on April 18, 2026. (Photo by Lisa O'CONNOR / AFP via Getty Images)