A saleswoman from So Fatoo label stands in the showroom in Dakar on January 2, 2025. The popularity of locally produced wear has only grown since the arrival in power last year of President Bassirou Diomaye Faye and Prime Minister Ousmane Sonko, fervent advocates of economic and cultural sovereignty. Many Senegalese are following suit, opting to wear local labels at the office, when out and about or at official events. But producers face hurdles -- taxes are high, and fabrics and clothes imported from abroad make for fierce competition. Production costs in the west African country are high, while a lack of training hinders the industry and gaining access to finance is also difficult. (Photo by SEYLLOU / AFP) (Photo by SEYLLOU/AFP via Getty Images)