
(FILES) This photograph shows a sign with an advertising picture of president of French real estate group the Societe des Grands Magasins (SGM), and owner of BHV, Frederic Merlin (L), and of Chinese and US businessman and Executive Chairman of Shein Group, Donald Tang, on the facade of the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 3, 2025, just days before Shein opens its first physical store at BHV in Paris. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)




