BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Jeff Jenkins, CMO, Sam's Club, Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola and Rachele Harmuth, CFO, CrunchLabs pose backstage before The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)