(FILES) US Eithan Osborne competes in the Quiksilver Surf Festival in Soort-Hossegor, south-western France, on September 20, 2025. The historic surf industry, constantly challenged by new players, has left behind the record profits of its golden age in the 1990s and 2000s, and is now looking for a new wave by relying on the growing number of participants. (Photo by Gaizka IROZ / AFP via Getty Images)