Strawberries are displayed in a Grand Frais shop in Salaise-sur-Sanne, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer carries a crate of strawberries in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer picks strawberries in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer puts strawberries in a crate in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer picks strawberries in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer picks strawberries in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer diplays the strawberries in a crate in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)

An employee of the "Alpes-Coccinelle" fruit and vegetable producer carries crates of strawberries in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)