LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 02: Sir John Hegarty, co-founder and creative director, The Business of Creativity, Ryan Serhant, founder and CEO of Serhant and Diane Banks, Founder and CEO of Northbank Talent Management Speaks on stage at the 'Attention is The Product' panel discussion during day two of SXSW London 2026 at The Truman Brewery on June 02, 2026 in London, England. (Photo by Shane Anthony Sinclair/Getty Images for SXSW London)