Igor Gaspar holds the new Pixel 9 phone by Google in Santa Cruz, California, on September 6, 2024. Fascination tinged with concern was a common reaction as people in Santa Cruz dabbled with a Pixel 9 and its capabilities, including the ability to "add" oneself to pictures and having a whip-smart digital assistant at one's command. (Photo by Jenn CAIN / AFP) (Photo by JENN CAIN/AFP via Getty Images)