An employee works on computers at the office of Illogic Studios in Montpellier, southtern France, on December 12, 2025. At a time when multinationals are being criticized for using artificial intelligence in their advertising, a Christmas ad created by a French animation studio for Intermarché is crossing borders on social media, racking up more than 20 million views as of December 10, according to the head of the French retailer. (Photo by Sylvain THOMAS / AFP via Getty Images)