Apple CEO Tim Cook looks at new iPhone models following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

A man records a live video about new Apple hardware following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

New AirPods Max colors on display following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

Apple CEO Tim Cook looks at new iPhone models following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

Apple CEO Tim Cook looks at new iPhone models following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

Apple Watch Ultra 2 models are displayed following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

New AirPods Max colors on display following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

Apple Watch Series 10 models are displayed following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)