This photograph shows a robotic assembly line at the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

Deputy Chairman of the Barilla Group, Paolo Barilla (C) attends the Barilla Innovation & Technology Experience (BITE) media day at the Barilla haedquater in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

This photograph shows fusilli pasta on the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

President of Barilla Group, the world's largest pasta company, Guido Barilla, speaks during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

This photograph shows the Barilla logo during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

A Barilla staff member inserts spaghetti into a machine to check the "al dente" cooking quality at the research laboratory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

President of Barilla Group, the world's largest pasta company, Guido Barilla, looks on during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)

This photograph shows spaghetti pasta during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)