Deputy Chairman of the Barilla Group, Paolo Barilla (C) attends the Barilla Innovation & Technology Experience (BITE) media day at the Barilla haedquater in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)