NEW ORLEANS, LOUISIANA - FEBRUARY 05: (L-R) Josh Helmrich, Sr. Dir, Media Strategy, Biz Dev and Next Gen Stats, NFL discusses how data generated by Zebra enables teams to better analyze, evaluate, train and game plan to improve player results on the field and mitigate risks while touching on how technology like RFID is enhancing the fan experience in the stadium, broadcast, retail shops and beyond. on February 05, 2025 in New Orleans, Louisiana. (Photo by Sean Gardner/Getty Images)