BEIJING, CHINA - OCTOBER 17: Premier League legend Sun Jihai participating in the Premier League and British Council Premier Skills  Showcase held in Beijing for 35 community football coaches from different regions in China and 80 local schoolchildren on October 17, 2024 in Beijing, China.The Premier League today officially opened an international office in Beijing. Building on the Premier League’s longstanding work to promote football in the region, the office will help create more opportunities for fans in China to engage with the League and clubs. It will also enable the League to collaborate with local football authorities and partners to promote the growth of the game at all levels. (Photo by Lintao Zhang/Getty Images for Premier League)