Brazilian football player Marcela Geremias de Lima poses after an interview with AFP, in Sao Paulo, Brazil, on May 9, 2026. Tech companies promising to "democratise" football are launching apps that allow young players to upload videos recorded on their phone of them showcasing their ball skills. AI is then used to analyse and score their performance, which is sent to scouts and clubs. (Photo by Nelson ALMEIDA / AFP via Getty Images)