(FILES) A replica of the Adidas Trionda, the 2026 FIFA World Cup official football ball, is displayed at a sports shop in western Jerusalem on June 14, 2026. German sportswear maker Adidas missed profit expectations on July 30, 2026 after it reported results weighed by the costs of World Cup marketing, sending its shares down 17 percent. Core profit came in at 574 million euros (USD 657 million) for the three months to the end of June, Adidas said, higher than last year but about eight percent below expectations when compared to a poll of analysts by financial platform FactSet. (Photo by HAZEM BADER / AFP via Getty Images)