NEW YORK, NEW YORK - JUNE 08: (L-R) Frank Igrec, Ariana Rotstein, Alyssa Meyers, and Marc Gilbar attend the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Jason Mendez/Getty Images for Tribeca Festival)